Even I don't always agree with my opinion


Buffalo Wild Wings – Great Wings, Great Customer Service

Posted July 4, 2012 by jim young in Business
Buffalo Wild Wings

Photo by M.O. Stevens [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

– jim young

“The flowers in spring, the robin that sings,
The sunbeams that shine, they’re yours and they’re mine
And Love can come to everyone, the best things in life are free!”
– B.G. DeSylva, Lew Brown, and Ray Henderson

Independent of my Scots heritage and, like most other people even if they are not Scots, I like things that are free.

But excepting things such as the above items mentioned in the song “The Best Things In Life Are Free”, very few things in life really are free.

“Buy 1 get 1 free” really equates to nothing more than “2 for the price of 1”. But there is a price, so it’s not really free.

“Free when you buy…” can more accurately be described as “Included in the price of…” And there again is the word “price”.

That’s not to say that the above examples are not good deals, they’re just not free.

Everything has a price.

Well – almost everything.

So when a co-worker provided My Shirley and I with a coupon each for 10 FREE wings at the newly opened Buffalo Wild Wings in Barrie, I was sceptical to say the least.

But after reading the fine print, which didn’t even include any of the standard codicils such as “eat in only” or “when ordering a drink” which implies a “price” of some kind, I decided to check them out.

Buffalo Wild Wings is on the opposite side of town from where I live and there are about 20 different wing places between my home and them. So other than the offer of “free” wings, there really wouldn’t have been much incentive for me to visit them.

But when we arrived at Buffalo Wild Wings parking lot, My Shirley suggested we go in and order a beer while we waited for our wings.

We were lead to table #132/1 and were instantly impressed with the sports room atmosphere where we were surrounded by large screen TVs that televised every possible sporting event that was taking place around the world at that time.

And being a big Tim’s fan, it didn’t suck that our table was beneath the framed Tim Horton’s jersey, even if our server would not let me take it home.

Our server was quickly ready to take our order. I explained to her that we were really only interested in 2 beer while waiting for our 20 (10 each) free wings which, aside from 1 or 2 which we might sample while sipping on our beer, we would be taking with us.

So I suggested she save herself some time and just bring them in take out containers.
But our server counter-suggested that she would bring our wings to our table as usual and provide us with take-out containers that we could fill with our leftovers when we were ready to leave.

Our draft beer (from which there were a surprisingly wide variety to choose) was served ice-cold in tall chilled glasses just the way we like it.

As we waited for our wings to arrive, I noticed that all the employees at Buffalo Wild Wings wore a uniform consisting of a Sports Jersey with their name on the back as you would see any team player wear.

So when our server returned, I politely asked her to turn around and lift her long, black locks of hair to discover her name was Sam, short for Samantha.

By now, my attitude towards Buffalo Wild Wings (that it was too far away to visit on a regular basis) was starting to change.

For the most part, I don’t mind spending my money. But when I do, I want to be certain I am getting a good value for it and I was quickly realising that Buffalo Wild Wings was perhaps a place that might fit the bill.

At least it was if Sam’s attention to us was any indication.

Then the wing’s arrived and we were sold on our first bite.

My 1 or 2 samples quickly turned into me devouring my entire order and the take out container was no longer required.

Hmmm. Great wings (with a number of varieties that equalled the varieties of beer and cocktails offered) with great service, ice-cold beer and an incredibly stimulating atmosphere.

Aside from having them move their locale to our side of town (which I had now decided really wasn’t that far) there was nothing more that we could ask for.

There was nothing more that we could ask for but that didn’t mean that’s all we would get.

Just as we prepared to settle our bill (for the beer – the wings really were free) Matt, one of the managers came out to visit us.

Now I’m sure it was the coupons for free wings that brought us to Matt’s attention and it was simply a matter of good customer service that brought him to our table.

But that’s what it’s really all about isn’t it? Good Customer Service.

When it comes right down to it, there are only 2 things I want for my money.

1) A good product at a fair price
2) Good Customer Service

It is the second point where most places fail.

As Matt sat and talked to us we felt special. What more could a customer want?

We don’t expect Matt to be our new BFF or to have the time to talk to us every time we visit (which we will now do as frequently as possible.) But that he took the time to be concerned about our 1st visit will go a long way to secure our 2nd visit and in building a future relationship with Buffalo Wild Wings.

And the next time we go, we will ask for a table in Sam’s section.

– 30 –


With this kind on enthusiasm instilled into the staff, how can Buffalo Wild Wings NOT be a fun place to visit?



    I liked the video. I also get a kick out of the fact that here on the island the merchants never quite grasped the concept of , say, two for a dollar. Here, if something is two for a dollar it doesn`t mean if you only buy one it`s 69 cents. Guess what it is. One is 50 cents meaning four are two dollars, see what I mean? Ya gotta love it.

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