Life Expectancy After McDonald's
Let us measure what we will do for others...
Stuff others read
The Lost Butterfly
- jim Young 2002/20080308 The worst thing about being a child is you can’t wait to be a grown-up. The worst thing about being grown-up is you forget how to be a child. My daughter Ange, smelling a flower, 1979. As a child, you never had to “stop to smell the roses” because that’s pretty much all you did – all day – every day. But as a child you didn’t just “smell the roses”. You examined every detail. The velvety touch of the petals became a new experience even if you touched them yesterday or even an hour ago. The fragrance was fresh and unique as you inhaled its aroma, and the colours exuded the brilliance of the rainbow as if you had stepped into the World of Oz from the dreary black and white existence of everyday life. There was nothing lost in the rose’s beauty as you plucked each petal one by one and let it float gently to your feet. There was no concern that by doing so, you wouldn’t be able to enjoy its beauty tomorrow. For tomorrow there would b...
Another great observation, Jim. (My observation is that you don’t need an apostrophe when its is possessive—but that could just be “autocowreck” . That’s not my invention, sadly.)
ReplyDeleteOh and it’s Coralee, by the way.
DeleteAh! The "Apostrophe Debate".
DeleteI can't find it right now but when I do, I will share the "Apostrophe Debate" and it's relationship with "Youngs General Store" and ultimately "Youngs IGA". It was either an email from Aunt Mary or an article I wrote based on an email from Aunt Mary about the discussion and debate that Gramma, Grampa, Aunt Mary, my Dad and your Dad had regarding whether or not the name should be "Young's" or "Youngs".
I was of the understanding an apostrophe WAS required for a possessive and that it would come before the letter "s" unless the name ended in an "s" in which case it would come after. I also believed that if the word was a plural as in the Young Brothers' or the McDonald Brothers' the apostrophe would also come after the "s".
I welcome your clarification on the proper usage of each of the instances.
However, in this particular case I googled images of the McDonald's logo to be sure not only did I have the correct spelling of McDonald's vs MacDonald's but also with regards to the inclusion or exclusion of the apostrophe.
It was my understanding that a registered trademark took precedence over proper spelling and grammar and, as I can't upload images here in the comments section, if you google McDonald's images you will see they mostly (if not all) include an apostrophe.
It's interesting to note that while the "McDonald's" logo includes an apostrophe in name, the "Tim Hortons" logo, like the "Youngs" logo did not.
"Youngs" like "McDonalds" both involved 2 brothers and so referred to plural usage as well as possessive while "Tim Hortons" was singular, possessive.
However, prior to 1993, the "Tim Horton's" logo DID in fact include an apostrophe but it was dropped to "better fit the French-speaking market in Quebec and to have a unified brand image across Canada, rather than having different brandings for English and French signage. "
Thoughts?
A very interesting response and I look forward to reading the debate but… I was commenting on your use of “it’s” which stands for it is. Its as written is the possessive form. No apostrophe needed there😃 Coralee
DeleteOh! THAT "Apostrophe Debate!" That one always gets me. I try so hard to get it right but it sometimes still slips by me. And no - I can't blame that on autocorrect. That's ALL me.
DeleteThanks for pointing that out for me. As you can see I corrected it, and without the help of "auto". Ha Ha.